Small Business Marketing Tip #4: Ego Normous - Learn Marketing From The King
I was reading the latest edition of the magazine adverting time, industry advertising pub for us nut-cases. Actually, I'm not real fans of the magazine - too much junk on the big brands million budget. I do not really play the majority of our customers play in. However, there is an interesting story I thought I'd share with you ... is a story about the battle between Burger King and its national franchise organization. two organizations are fighting over the price and promotion plans, including the chain is 340 million dollar ad budget !! During the last year, a new ad campaign worked magnificently. Same-store sales rose 6.8% last year, the best performance in more than ten years for the hamburger giant. But last quarter numbers were not good, only 1.1% same-store sales gain. So now the franchise began to express their discontent. What is their main beef? - no pun intended . campaign is too narrowly focused ?? Most of the Burger King profit comes from the target, Male T...